AI SEO 10 min read
AI Content SEO Strategy: The Complete Guide
How to use AI content for SEO without getting penalised. Our framework for human-AI collaboration that actually ranks.
INSIGHTS
From the Trenches.
SEO strategies, AI insights, and case studies. No fluff. No filler. Just what works.
All Posts
SEO Travel 12 min read
SEO for Travel Companies: Ranking Where Bookings Actually Happen
Most travel SEO targets dreamers, not bookers. Here's how to build a search strategy that drives direct reservations — not just blog traffic.
Technical SEO SEO Migration 14 min read
Website Migration SEO Checklist: 47 Things to Do Before You Launch
The complete SEO migration checklist used by our team. Pre-migration, launch day, and post-migration — every step that prevents traffic loss.
PPC Travel 10 min read
Google Ads for Travel Companies: Stop Burning Budget on the Wrong Clicks
Travel PPC is expensive and most of it is wasted. Here's how to structure campaigns that drive bookings — not just clicks from people browsing on their lunch break.
Technical SEO SEO Migration 11 min read
SEO Migration Strategy: Planning a Site Move That Doesn't Kill Your Rankings
A strategic guide to planning website migrations — platform changes, redesigns, and domain moves — without losing organic traffic and rankings.
Strategy Travel 11 min read
Direct Bookings Without OTAs: Stop Renting Your Own Customers
OTAs take 15-25% of every reservation. Here's a practical strategy to shift bookings to your own website without losing visibility.
Technical SEO SEO Migration 10 min read
How to Migrate a Website Without Losing Organic Traffic
Site migrations don't have to mean traffic loss. Here's the process that preserves — and often improves — organic performance through platform changes and redesigns.
Content Strategy Travel 11 min read
Content Marketing for Tourism: Build a Library, Not a Blog
Most tourism content marketing fails because it's treated as a blog. Here's how to build strategic content assets that compound traffic and bookings over time.
SEO Enterprise 12 min read
Enterprise SEO Strategy: Scaling Search Without Scaling Bureaucracy
Enterprise SEO isn't just more SEO. It's different problems, different constraints, and different solutions. Here's how to build a strategy that works at scale.
Strategy Travel 9 min read
Tourism Marketing Agency: What to Look For (And What to Avoid)
Most tourism marketing agencies run the same playbook for every client. Here's how to identify one that actually understands travel — and what the good ones do differently.
SEO Enterprise 10 min read
Enterprise SEO Solutions & Software: What You Actually Need
Enterprise SEO tools are expensive. Here's an honest breakdown of which platforms are worth it, which are overpriced dashboards, and how to build a stack that scales.
Strategy Travel 10 min read
Online Marketing for Travel Agencies: The Channels That Actually Move Bookings
Travel agencies are drowning in marketing advice that doesn't convert. Here's which online marketing channels drive real bookings — and which ones waste your budget.
SEO Enterprise 11 min read
Corporate SEO: How Large Companies Should Actually Approach Organic Search
Corporate SEO fails when it's treated like small business SEO with a bigger budget. Here's how to structure organic search for organisations with real scale and real complexity.
AI SEO 10 min read
AI Content SEO Strategy: The Complete Guide
How to use AI content for SEO without getting penalised. Our framework for human-AI collaboration that actually ranks.
SEO Technical SEO 5 min read
The SEO Fundamentals Every Business Gets Wrong
After auditing 200+ websites, these are the SEO fundamentals most businesses (and their agencies) completely miss.
Welcome SEO 3 min read
Welcome to the Underdog Digital Blog
No fluff. No filler. Just actionable SEO strategies, real data, and the frameworks we use to rank businesses on page 1.
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